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About Sahara Holdings Global Ltd

Sahara Holdings Global Ltd is a UK-based holding company with a global vision, established to build and manage innovative businesses across diverse industries. With a foundation rooted in integrity, creativity, and long-term growth, Sahara Holdings brings together expertise in food & lifestyle, fashion & cosmetics, art & culture, and digital innovation under one umbrella.

Our mission is to create brands that inspire trust, deliver exceptional quality, and connect with people worldwide. From developing premium food products and luxury fashion lines to launching cutting-edge art studios and digital ventures, Sahara Holdings is committed to shaping a modern ecosystem of sustainable and profitable businesses.

Long-term vision

To establish Sahara Holdings as a global player in the fields of lifestyle, art, and innovation.
To expand our portfolio into European, Middle Eastern, and Asian markets with a strong presence in London, Dubai, and Marbella.
To invest in brands that are not only profitable but also bring cultural and social value to communities.
To build a legacy company that ensures sustainability and continuity for the next generation.

At Sahara Holdings, we believe that success comes from combining creativity, discipline, and strategy—creating opportunities where businesses and people thrive together.

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Our Brands

At Sahara Holdings Global Ltd, we believe that every great brand begins with a story — a story of passion, creativity, and vision. Under the Sahara umbrella, we are building a family of brands that reflect our commitment to excellence, innovation, and cultural impact across diverse industries.

At Yumsee Media, food isn’t just something we eat — it’s a story waiting to be told.

We take you behind the flavor with videos that explore trending dishes, viral bites, hidden gems, and the hottest food spots around the world.

From street food adventures to fine dining experiences, from kitchen hacks to global food trends — we bring the flavor and the facts.

At Yumsee, we’re not just about creating candy; we’re about crafting experiences that delight, surprise, and bring joy. Our journey began with a simple idea: to offer a unique twist on traditional candies by blending vibrant flavors with the elegance and artistry of crystal candy. Inspired by the art of candy making from around the world, especially the delicate and beautiful Japanese crystal candies, we set out to redefine what it means to indulge in sweetness.

Sip 86 is Sahara Holdings’ café and lounge brand—a day-to-night concept serving specialty coffee and natural beverages alongside handcrafted cocktails and mocktails, all to a luxury standard. Our identity is minimalist, modern, and international; the menu and guest experience are tailored to each country’s tastes and regulatory requirements.

Aylinè Beauty is where elegance meets purity.
Our cosmetics and skincare collections are designed for the modern woman who seeks luxury with a conscience.

Every product is halal-certified, vegan, and cruelty-free, blending scientific innovation with natural ingredients.

From radiant lipsticks to nourishing serums, Aylinè Beauty empowers women to express themselves with confidence — while respecting their values and lifestyle.

With minimalist design, flawless textures, and long-lasting results, Aylinè Beauty brings a touch of timeless luxury to daily routines across the Middle East, Europe, and beyond.

Aylinè Couture is the fashion expression of our lifestyle vision.
Inspired by the elegance of the Middle East and the sophistication of Europe, our collections include modern abayas, luxury dresses, and refined fashion essentials.

Each piece is crafted to combine comfort, cultural heritage, and contemporary design, giving women the freedom to embrace their identity with style.

From the streets of Dubai to the boutiques of London, Aylinè Couture represents a new chapter in modest yet luxurious fashion, tailored for today’s global woman.

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Ayta Atelier is a creative space where art, individuality, and culture come together.
Our vision is to build more than a studio — to create a platform of expression that bridges traditional artistry with modern creativity.

From painting and illustration to tattoo artistry, exhibitions, and design collaborations, Ayta Atelier celebrates freedom of imagination and the beauty of cultural diversity.

Every project under Ayta Atelier is a journey:

A journey of self-expression for the artist,
A journey of discovery for the audience,
And a journey of connection between East and West.

Overview

Positioning: East–West bridge—Middle Eastern heritage meets European elegance.

Approach: Smart localization of menus, products, and experiences per market.
Standards: Halal, EU/UK compliance, health & sustainability across the supply chain.
Scale: From boutique launches to flagships; ready for partnerships, distribution, and franchising.

Footprint: Dubai (UAE) · London (UK) · Marbella (Spain)

Outcome: Building a legacy of innovation, quality, and contemporary aesthetics—where brands are experienced, not just sold.

Long-term vision

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Our Brands

Overview